CRM application in managing hotel, restaurant and tourism services in Vietnam
Dr. Nguyen Hoang Tien
Vietnam is starting to enter a new stage of development and integration, deeply integrating into the world economy with the completion of many large-scale free trade agreements. The development of integration shows how Vietnamese tourism and hotel tourism enterprises have applied management and implementation methods, to build strong resources and competitiveness in the current context. To do this, businesses are always on the spirit of strategic planning and in the spirit of solving problems related to customers, information and technology innovation. Experts said that Vietnam's tourism and hospitality industry promises to continue to grow when Vietnam is emerging. The above topic will bring some information about customer management solutions for tourism and restaurant services.