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International Journal of Research in Management

Vol. 1, Issue 1, Part A (2019)

Ill-effects of social media on the youth: An analytical study in Bengaluru

Author(s):

Dr. Uma TG

Abstract:

Social media is the integration of digital media including combinations of electronic texts, graphics, moving images and sound into a structured computerized (Digital) environment that allows people to interact with the data for appropriate purposes. This digital environment includes the internet, telecoms and interactive digital television. Started from a simple chat room for a group of people Social media has grown to millions of users active all around the globe. It all started in the late 90s when a site like My Space gained a lot of popularity in a short duration. Most of the studies on social media addiction are on individual social media platforms (Like Facebook, Internet Gaming, Mobile phone), unlike the present study where the combined effects of all types of social media have been taken, to measure the burden of Social Media Addiction. In the current study, a survey of 45 students in the age group of 15-24 is done.

Pages: 28-31  |  357 Views  118 Downloads


International Journal of Research in Management
How to cite this article:
Dr. Uma TG. Ill-effects of social media on the youth: An analytical study in Bengaluru. Int. J. Res. Manage. 2019;1(1):28-31. DOI: 10.33545/26648792.2019.v1.i1a.77
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