Vol. 4, Issue 1, Part A (2022)

The changing business environment of today presents a number of hurdles for startup businesses. India's startup ecosystem has witnessed remarkable growth in recent years, attracting entrepreneurs, investors, and innovators from around the world. However, the path to success for startups in India is rife with challenges, including fierce competition, changing market dynamics, and resource constraints. The purpose of this research paper is to examine the survival tactics used by new business owners to get beyond these obstacles. This study aims to shed light on the elements that lead to company success and sustainability. The research presents a variety of survival tactics that include resource optimization, creativity, flexibility, and tactical alliances. These insights provide light on the intricate terrain of startup business. This research paper explores the diverse survival strategies employed by startups in India to navigate these challenges and emerge as sustainable and successful ventures. Through a comprehensive analysis of studies, this paper sheds light on the various tactics, both conventional and innovative, that startups adopt to thrive in this dynamic environment. This study explores the critical role of survival strategies for startups and their multifaceted impact on their long-term viability.