Vol. 4, Issue 1, Part A (2022)

The banking sector in Sub-Saharan Africa is undergoing significant transformation, driven by technological advancements, regulatory reforms, and evolving customer expectations. Traditional performance metrics for branch managers have predominantly emphasized financial outcomes, such as sales targets and profitability. However, these metrics often overlook critical aspects of leadership, employee engagement, customer satisfaction, and community impact. This paper proposes a comprehensive framework for evaluating branch managers in Sub-Saharan Africa, integrating both financial and non-financial indicators to provide a holistic assessment of leadership effectiveness. By incorporating dimensions such as leadership development, customer-centric performance, strategic contribution, operational efficiency, and community impact, this study aims to redefine success in banking leadership and offer actionable insights for policy-makers, financial institutions, and academic researchers.