Vol. 4, Issue 1, Part A (2022)

The pandemic triggered by Covid 19 created various challenges to Micro, Small, and Medium Enterprises of India. However, it has created a major prospect for Digital MSME in particular, as well as other enterprises in general, to expand and thrive in business. Digital technology has been extensively used in all fields of economic activity and it has created a scenario that motivates entrepreneurs to embrace new technological innovation in order to survive in the competitive markets. As a result, MSME digitalization is an opportunity and the best option for dealing with the challenges, ensuring enterprise survival, and increasing competitiveness in the digital era. The purpose of this study is to analyse how well Digital MSME can be adopted with the supports of the Digital India initiatives, Business Development Service, and digital technologies to implement in Manipur. The study highlights well-designed policies of India and demonstrates how Digital India efforts would provide an excellent mechanism for bridging the growth and diffusion of Digital MSME. The entrepreneurs of MSME should seize every chance to improve their digital literacy abilities, digital financial literacy, and digital content that is valuable and contributes to the long-term viability of their enterprises in a more advanced and competitive digital environment. The researchers propose that the Unified Theory of Acceptance and Use of Technology (UTAUT2) model provides a thorough framework for forecasting the adoption of MSME Digitalization in Manipur.