Impact of demographic variables on antecedents of customer loyalty in Indian cellular industry

Dr. Pratibha Bhardwaj

Impact of demographic variables on antecedents of customer loyalty in Indian cellular industry

Author(s):

Dr. Pratibha Bhardwaj

Abstract:

This study explores the factors driving customer loyalty in the mobile phone carrier industry in India. This is a cross-sectional study of Indian users of mobile carrier services. The study has been prepared based on constructs like demography, satisfaction, trust, commitment, switching costs and corporate image on behavioural and attitudinal loyalty. The customer’s responses are analysed statistically using SPSS, ANOVA etc.

Pages: 67-86 | 27 Views 18 Downloads

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International Journal of Research in Management

How to cite this article:

Dr. Pratibha Bhardwaj. Impact of demographic variables on antecedents of customer loyalty in Indian cellular industry. Int. J. Res. Manage. 2022;4(2):67-86.

Vol. 4, Issue 2, Part A (2022)

Impact of demographic variables on antecedents of customer loyalty in Indian cellular industry

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