Vol. 4, Issue 2, Part A (2022)

The main emphasis of this research is the effect of media on the choosing of goods of contemporary consumers. The advent of digital channels and the way the media presents fascinating tales influences consumers' choice to purchase and exposes them to more of this sort of information than ever before. Using visually beautiful material, celebrity endorsements, emotionally compelling storyline, and commercial placements, investigate how entertainment channels like TV, movies, and social media impact consumer decisions and views of companies. Results might provide some insight on how consumers' psychological and behavioral well-being in technologically advanced urban environments responds to media-driven marketing.