Vol. 5, Issue 1, Part B (2023)

The application of Startups Finance and the financial preferences of startups are the primary foci of this research. In business, innovation and entrepreneurship are often used interchangeably yet have distinct meanings. The process of conceptualizing, launching, and managing a new venture is known as entrepreneurship. The report also highlights the most common justifications given for turning to alternative lenders. Key stipulations for securing funding for new businesses from public and private sources were also included in this study. Using a census methodology, we will collect data from startups operating in Mumbai City throughout the fiscal year 2020–2021. In all, 200 different businesses made up the study's sample. Both those who gave and those who received funding for startups made up the sample. The study instrument, a self-administered questionnaire, was used in conjunction with a sample survey to gather the data. Products, services, and hybrids were all represented among the chosen startups. The item-total correlation coefficients were used to verify the measures' internal consistency. SPSS was used to determine the consistency of the three metrics. The statements (elements) included in the assessments were chosen to have high face validity across all three dimensions. Factor analysis, along with supplementary referencing and statistical tests including the T-test, Common factor analysis, Chi-Square, one-way analysis of variance, Karl Pearson correlation analysis, and Spearsman rank correlation analysis, were used to determine the study's content validity. Insight into the interplay between initial funding and environmental success determinants can help startups develop strategies best suited to their unique operating context, and this is where research comes in. research shows that having access to sufficient funding is the single most important factor in a startup's success, and it has also emerged as a top priority issue for entrepreneurs seeking regulatory relief from the government. The success of the Startup India initiative has raised expectations for the country's young entrepreneurs. As a consequence of this research, policymakers, resource allocators, and tool evaluators will be better able to plan for and track progress.