Vol. 5, Issue 2, Part A (2023)

Green marketing is a relatively new kind of advertising designed to assist both enterprises and the environment. Green marketing is essential for the manufacture of automotive components due to many factors, including mitigating environmental impacts, enhancing efficiency, and fostering consumer trust in the brand. This research examines environmentally sustainable practices that facilitate the industry's enduring and progressive growth, including waste minimization, energy-efficient manufacturing, sustainable procurement, and the development of eco-friendly products. Incorporating sustainability into their core marketing strategy may enable automotive component manufacturers to meet regulatory standards, appeal to environmentally concerned customers, and differentiate themselves in a competitive global market. This study stresses effective green marketing methods and their effects on environmental and financial outcomes.