Vol. 5, Issue 2, Part A (2023)

The research aims to shed light on the role of network marketing in improving entrepreneurial behavior in the Iraqi Cement Companies. The concept of network marketing is one of the modern management concepts that have emerged in the business world along with economic, social, and technological changes. This is because there is an urgent need for business organizations to adopt modern management practices in the present time, as the internal and external changes in the current environment require a revision of their policies and practices. The success of agencies entering the twenty-first century will depend on their ability to adopt modern managerial practices. To achieve this, the study relies on the analysis of questionnaire variables as a primary tool for data and information collection. The practical results have shown a significant positive impact of network marketing on improving entrepreneurial behavior, which is a good indicator of the influence of network marketing in enhancing entrepreneurial behavior in the company under study.