Vol. 5, Issue 2, Part A (2023)

This investigation aimed to evaluate the level of awareness and attitudes of investors in Hyderabad, India, towards impact investing, and examine the factors that influence their decisions. A structured online questionnaire was administered to 500 investors selected using convenience sampling. The results showed that 69.80% of the participants had heard of impact investing, and among them, 70% believed that it could generate both social and financial returns. Furthermore, age, income, and values significantly influenced attitudes towards impact investing, and investors who considered environmental, social and governance (ESG) factors when making investment decisions had more positive attitudes towards impact investing. To increase the adoption of impact investing, investors should be educated about its potential for generating both social and financial returns, and encouraged to consider ESG factors when making investment decisions. The study concludes that impact investing is gaining awareness among investors in Hyderabad, India, and has the potential to generate positive social and financial returns.