Vol. 5, Issue 2, Part B (2023)

The "E-Commerce Evolution: Trends Shaping the Digital Economy" study explores the dynamic transformations within the E-commerce sector that significantly impact the broader digital economy. The narrative delves into key trends propelling this evolution, including the dominance of Mobile Commerce (M-Commerce) as consumers increasingly turn to Smartphone’s for shopping. The integration of Artificial Intelligence (AI) for personalized shopping experiences, the influence of Augmented Reality (AR) and Virtual Reality (VR) in enhancing online product interactions, and the emergence of Social Commerce as a pivotal force. Additionally, the study addresses the growing importance of eco-friendly and sustainable practices in response to heightened consumer environmental consciousness. It discusses the role of Voice Commerce and Smart Assistants, providing insights into how voice-activated technologies are reshaping the purchasing landscape. The exploration of these trends underscores the imperative for e-commerce businesses to adapt swiftly to technological advancements, consumer preferences, and sustainable practices to remain competitive in the ever-evolving digital economy. This abstract encapsulates the key themes and highlights of the comprehensive examination of e-commerce trends within the broader digital landscape.