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International Journal of Research in Management

Vol. 5, Issue 2, Part C (2023)

Merger and acquisition impact on profitability: A study on Shaw communication & Rogers communication and Zee entertainment & Sony India

Author(s):

Dr. Smita Meena

Abstract:

The study’s main aim is to explore the impact of merger and acquisition (M&A’s) on a firm’s profitability, therefore, the research examines the impact of the M&A’s of two of India's most popular media and entertainment companies, Roger and ZEE Entertainment. This study identifies organizational culture and integration as the most influential factors affecting the success of the M&A’s process. The seamless integration of cultures and operations proved crucial for optimizing the combined resources and capabilities of the two firms. The research also indicates that resources and capabilities significantly influenced the profitability of the merged entity. 
While cost and market share are acknowledged as important contributors to the firm's profitability, they are not the sole determinants. The study concludes that the M&A’s positively impacted the profitability of Roger and ZEE Entertainment, and Sony India (SPN's parent company). By leveraging their strengths and synergies, the combined entity was able to achieve increased financial performance and market presence. Time-consuming and lack of cooperation from respondents serves as a major limitation of the study. However, the issue or opportunities can be researched further after their merger and acquisition.

Pages: 264-270  |  156 Views  63 Downloads


International Journal of Research in Management
How to cite this article:
Dr. Smita Meena. Merger and acquisition impact on profitability: A study on Shaw communication & Rogers communication and Zee entertainment & Sony India. Int. J. Res. Manage. 2023;5(2):264-270. DOI: 10.33545/26648792.2023.v5.i2c.221
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