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International Journal of Research in Management

Vol. 6, Issue 1, Part A (2024)

Decoding online advertising: Uncovering the marketing impact on consumer behavior through psychology and emotions

Author(s):

Sherif Nayef Taha and Hossein Rahimi Kolour

Abstract:

This study investigates the significant effect of web based publicizing on shopper conduct, zeroing in on the transaction between brain science, feelings, and customized promotion content. The examination targets envelop breaking down mental and profound reactions to different web based publicizing designs, evaluating their impact on direction and brand discernments, distinguishing vital mental components and close to home triggers in internet promoting, and analyzing the job of individual contrasts. Discoveries underscore the critical impact of customized web based promoting on buyer conduct, featuring the significance of personalization in publicizing systems, straightforwardness in information use, and moral practices. The concentrate additionally recommends future exploration roads and illuminates policymakers on moral rules.

Pages: 01-09  |  129 Views  40 Downloads

How to cite this article:
Sherif Nayef Taha and Hossein Rahimi Kolour. Decoding online advertising: Uncovering the marketing impact on consumer behavior through psychology and emotions. Int. J. Res. Manage. 2024;6(1):01-09. DOI: 10.33545/26648792.2024.v6.i1a.119
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