Maqdes Abdul Kadhim Abbas Al-Janaby and Muna Habeeb Ahmed AL-Obaidi
The current research aims to recognize the role of process re-engineering (Reengineering) in Competitive primacy, as the rapid development of industries and productivity has led to the competing of these industries in local and international markets. Hence, the researcher choose the Al-Kufa Ancient Cement Plant to implement the under study subject, as it is one of the most important and oldest production plants in Iraq; the sample was selected on this basis.
The research obtained a number of results, the most important of which is that there is a positive correlation and a statistically significant effect for each dimension of process reengineering:- (redesigning work procedures, restructuring human resources and the technological change) in achieving the dimensions of Competitive primacy:- (cost, quality, time, flexibility and creativity). For the recommendations, the researcher calls to the necessity of applying the administrative processes reengineer by Al-Kufa Cement Plants to achieve Competitive primacy as a strategic basis for superiority over competitors and to ensure sustainability in light of the openness of Iraqi markets to foreign competition to produce the Iraqi cement and to have wider areas to go through the global markets and compete with merit.
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