Vol. 6, Issue 1, Part A (2024)

This study aims to understand the impact of total quality management on competitive advantage in Iraqi commercial banks in the context of the organizational culture controlling these banks. The main objectives of the study include examining the impact of the dimensions of total quality management (top management support and commitment, continuous improvement, employee participation, customer focus) on competitive advantage (cost, quality, flexibility, time, creativity) in Iraqi commercial banks. The study uses the descriptive analytical approach and collects data from bank employees representing 30% of the entire population and analyzes this data using the SPSS statistics program. The study concluded that total quality management plays a decisive role in achieving the competitive advantage of commercial banks in Iraq. The results showed that there is a positive and tangible impact of the dimensions of total quality management, namely support and commitment from senior management, continuous improvement, employee participation, and customer focus, on components of competitive advantage such as cost, quality, flexibility, time, and creativity. This indicates that implementing total quality management practices in these banks can contribute significantly to enhancing their competitiveness and success in the banking services market.