Vol. 6, Issue 1, Part B (2024)

This abstract examines the role of social media in promoting sustainable green cosmetics, focusing on its impact on consumer behavior and brand engagement. The beauty industry has witnessed a growing demand for sustainable and eco-friendly cosmetics as consumers become more conscious of the environmental and ethical implications of their purchasing decisions. Social media platforms have emerged as powerful tools for promoting and communicating sustainability in the beauty sector. This abstract explores how social media platforms such as Instagram, YouTube, and TikTok play a crucial role in shaping consumer behavior and facilitating brand engagement in the context of sustainable green cosmetics.
By leveraging social media, cosmetic brands can raise awareness about sustainable practices, educate consumers about eco-friendly ingredients and packaging, and share their commitment to social responsibility. The abstract highlights the impact of social media influencers and user-generated content in spreading the message of sustainability, generating interest, and driving purchasing decisions.
Furthermore, the abstract investigates the potential challenges and opportunities of social media in promoting sustainable green cosmetics. It explores the need for transparency and authenticity in brand messaging and the importance of fostering consumer trust. Additionally, it discusses the role of social media in fostering dialogue and engagement between brands and consumers, enabling the exchange of ideas, feedback, and co-creation.
By analyzing existing literature and empirical studies, this abstract provides valuable insights into the role of social media in promoting sustainable green cosmetics. It emphasizes the importance of strategic social media marketing, content creation, and community-building to drive consumer engagement and support the growth of sustainable practices in the beauty industry.