Vol. 6, Issue 1, Part D (2024)

This study utilizes Structural Equation Modeling (SEM) methodology to examine the relationships between social media platform use, adoption of new video technology, technical competency, user engagement, and knowledge sharing. The study examines four hypotheses (H1-H4) and draws conclusions through regression analysis. The results strongly support H1, suggesting a significant and positive impact of using social media platforms on sharing knowledge. Just like technical writing, the adoption of new video technology has a significant impact on knowledge sharing practices, confirming H2. In addition, the study reveals that the connection between usage of social media platforms and sharing of knowledge is impacted by the level of technological proficiency (H3). People who are more skilled with technology tend to have a stronger link between their use of social media and their sharing of knowledge. In addition, the role of user engagement on social media platforms is recognized as a mediator between platform usage and knowledge sharing, providing support for H4. While user engagement plays a crucial role, it is still important for facilitating the spread of knowledge. These findings highlight the significance of taking into account individual technological skills and promoting user engagement to improve knowledge sharing on social media platforms.