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International Journal of Research in Management

Vol. 6, Issue 1, Part F (2024)

Perception of youth towards making body tattoos: A comprehensive study in Bhubaneswar, Odisha

Author(s):

Debasish Rout, Dr. Somabhusana Janakiballav Mishra, Debabrata Sahoo and Dr. Ashamayee Mishra

Abstract:

This paper investigates how young people view body tattoos by examining a wide range of variables that affect their opinions and choices. Understanding the underlying motivations and societal forces behind the rising popularity of tattoos among young people is essential. The study uses a mixed-methods approach to collect data from a representative sample of individuals in the 18–30 age range. It does this by combining quantitative surveys with qualitative interviews. The main conclusions show that social media, societal influences, and self-expression all have a big impact on how young people perceive tattoos. The study also reveals disparities in perception according to gender, place of education, and geographic area. The consequences of these perceptions for the tattoo industry and larger cultural norms are discussed in the article's conclusion as well as suggestions for future research.

Pages: 504-508  |  122 Views  44 Downloads


International Journal of Research in Management
How to cite this article:
Debasish Rout, Dr. Somabhusana Janakiballav Mishra, Debabrata Sahoo and Dr. Ashamayee Mishra. Perception of youth towards making body tattoos: A comprehensive study in Bhubaneswar, Odisha. Int. J. Res. Manage. 2024;6(1):504-508. DOI: 10.33545/26648792.2024.v6.i1f.181
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