Vol. 6, Issue 2, Part A (2024)

Marketing plan of a company is among the most important elements to evaluate the success. Along with planning and development, a complete marketing plan should be deployed. Limited resources are used by businesses to deploy marketing strategy to sell their way to the objectives and goals. Marketing strategy is a process enabling organization to evaluate and explore its lack of resources to achieve market leadership and increase sales. It serves as a basis for the aims of the study. The most important part of marketing strategy for Apple, Inc. is its products. Its products help in improving brand presence, market share, and consumer loyalty. 
Apple has been unbeatable in recent years due to its innovative practices. They are well known for their sound marketing practices, unique design and style, and excellent communication skills. With its huge product line like iPhone, iPad, Macintosh, and iPod, Apple has made a significant success over the years. Consumers are constantly attracted towards appealing designs, performance, latest hardware, and user-friendliness. Apple Inc has effective marketing strategy that every brand should learn from. They apply the same strategy for all the products. This study relies on marketing approach for Apple. This kind of marketing technique can boost Apple products. This study adopts a case study approach to discuss marketing and advertising strategies of Apple to make market entry in India.