Vol. 6, Issue 2, Part C (2024)

In the era of rapid technological advancement, this paper explores the transformative role of artificial intelligence (AI) in market analysis and business intelligence, unraveling its impacts on decision-making processes, strategic planning, and organizational success. Tracing the evolution of AI in business from conceptualization to present-day applications, the driving forces behind its adoption are examined. AI redefines market analysis by empowering businesses to extract nuanced trends and insights with unprecedented precision, while also revolutionizing business intelligence with real-time data processing and predictive modeling. The historical development of AI in business applications is detailed, highlighting key milestones and breakthroughs. The paper reviews pertinent literature addressing challenges and opportunities in AI implementation, such as data privacy, skill gaps, and ethical considerations. Success stories from industry giants like Amazon, Netflix, and Salesforce underscore the tangible benefits of AI in enhancing business insights. The challenges in implementing AI, including data quality concerns, lack of skilled talent, and ethical considerations, are examined with relevant data. The paper delves into how AI augments business intelligence through automated data analysis, personalization, recommendation systems, real-time analytics, and decision support.