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International Journal of Research in Management
Peer Reviewed Journal

Vol. 6, Issue 2, Part E (2024)

S. No. Title and Authors Name
1
Impact of e-performance management and e-compensation on employees’ performance in banking and hospitality sector: A moderating role of transformational leadership
Ruchi Maheshwari Bangur and Mohammad Abu Faiz
Int. J. Res. Manage., 2024; 6(2): 410-417
Abstract  |   Download  |   Country: India  |  File Size: (810 KB)  |  328 Views 131 Downloads
2
Exploring the social influence of virtual environments on brand perception and consumer behavior
Faran Izhar and Abhishek Pareek
Int. J. Res. Manage., 2024; 6(2): 418-422
Abstract  |   Download  |   Country: India  |  File Size: (651 KB)  |  264 Views 92 Downloads
3
The impact of high electricity tariffs on the tertiary healthcare system in Nigeria: A critical review
Olumide Gbala, Omotayo Oladele Adeniyi, Olatunji Olaoye, Oluwaseyi Felix Oke, Babatola Bakare, Babatunde A Olujobi, Catherine Iyabo Akinsipe, Adebayo Augustine Adeniyi, Johnson Dare Ogunlusi and Babatunde Ajayi Olofinbiyi
Int. J. Res. Manage., 2024; 6(2): 423-428
Abstract  |   Download  |   Country: India  |  File Size: (474 KB)  |  1190 Views 782 Downloads
4
A study on digital marketing strategies and impact on startups’ brand growth
S Benneet, S Sudhamathi and R Pranchana
Int. J. Res. Manage., 2024; 6(2): 429-432
Abstract  |   Download  |   Country: India  |  File Size: (569 KB)  |  965 Views 559 Downloads
5
Role of content marketing in forming business strategies
B Keerthana and B Karan Kumar
Int. J. Res. Manage., 2024; 6(2): 433-437
Abstract  |   Download  |   Country: India  |  File Size: (557 KB)  |  250 Views 91 Downloads
6
Sustainability and green marketing: Consumer perceptions and behavior
M Manikandan and Rakshana P
Int. J. Res. Manage., 2024; 6(2): 438-442
Abstract  |   Download  |   Country: India  |  File Size: (455 KB)  |  2150 Views 1899 Downloads
7
Theimpactofai-powered marketing in customer loyalty on FMCG: A segmentation -based approach
V Anitha and Indhira D
Int. J. Res. Manage., 2024; 6(2): 443-453
Abstract  |   Download  |   Country: India  |  File Size: (796 KB)  |  227 Views 91 Downloads
8
The effectiveness of digital marketing in today's challenging environment an empirical study
M Ramu and R Naveen Raj
Int. J. Res. Manage., 2024; 6(2): 454-458
Abstract  |   Download  |   Country: India  |  File Size: (453 KB)  |  321 Views 127 Downloads
9
Communication about environmental policy and its effects on public perception
Dinesh Kannaa KV and Nivedha SD
Int. J. Res. Manage., 2024; 6(2): 459-464
Abstract  |   Download  |   Country: India  |  File Size: (473 KB)  |  307 Views 121 Downloads
10
Transforming financial access: The growth of digital lending
B Keerthana and SR Vaishnavi
Int. J. Res. Manage., 2024; 6(2): 465-469
Abstract  |   Download  |   Country: India  |  File Size: (482 KB)  |  290 Views 109 Downloads