Vol. 6, Issue 2, Part E (2024)

In the competitive fast moving consumer goods (FMCG) assiduity, client fidelity is critical to long- term success. This study explores the impact-driven marketing on client fidelity in FMCG, using a segmentation- grounded approach. We anatomized client data from a large consumer packaged goods company, applying machine literacy algorithms to identify distinct client parts. Therefore, this exploration studies the impact of artificial intelligence (AI) on the purchasing of guests grounded on the introductory segmentation of age, gender, occupation, income, education and position in the FMCG sector, with a particular focus on the megacity of Chennai. The exploration highlights the eventuality of AI in transubstantiation of the FMCG marketing geography, while pressing the need for continued exploration into consumer acceptance, performance assessment and long- term sustainability. The results show that AI- powered strategies, similar to word- of- mouth and individualized recommendations, have a significant impact on consumer gestures and decision- timber. AI enables advanced deals analytics, client segmentation and multi- channel client operation, leading to bettered marketing strategies for FMCG products.