Vol. 6, Issue 2, Part E (2024)

In the digital era, marketers are facing a blend of unique challenges and exciting opportunities. Digital marketing, which utilizes electronic media to promote products or services, aims to attract customers and engage them through various online platforms. This article emphasizes the critical role of digital marketing for both marketers and consumers, exploring how it affects a company’s sales performance and comparing it with traditional marketing strategies. It provides an overview of diverse digital marketing methods, evaluates their effectiveness, and examines their influence on sales outcomes. To assess the impact of digital marketing, a study was conducted with a randomly selected sample of 150 companies and 50 executives. The collected data was rigorously analyzed using an array of statistical tools and techniques, providing insights into how digital marketing strategies enhance business growth and customer engagement. This analysis offers a comprehensive look at the shifting marketing landscape and underscores the evolving importance of digital platforms in driving sales and strengthening brand-customer relationships.