Vol. 7, Issue 1, Part E (2025)

The study aims to determine the extent to which pink marketing, with its fundamental dimensions, influences the development of the image perception of customers at (In Mall of Kirkuk) and to identify the nature of the relationship between the study variables. Through this, the current study seeks to explore the role pink marketing plays in enhancing image perception. The research was conducted at In Mall of Kirkuk Governorate. A total of 96 questionnaires were randomly distributed to the mall’s female customers and analyzed using the SPSS10 statistical software. The analysis employed recognized statistical methods. The study concluded with several findings, including the existence of a correlation between pink marketing and the enhancement of women's image perception in the study sample. The study recommends intensifying marketing efforts targeted at women, adopting pink marketing strategies and mechanisms more extensively within the mall, and implementing a pink marketing mix to influence women and improve the customers’ image perception.