Vol. 7, Issue 1, Part G (2025)

This study examines consumer behavior in the adoption of agro implements, focusing on factors such as pricing, brand loyalty, government incentives, and technological awareness. Through statistical analyses, the research highlights key influences on farmers' purchasing decisions, revealing that while price significantly impacts satisfaction, demographic factors like age and gender show minimal influence. Findings indicate a growing interest in advanced agricultural technologies, yet limited awareness and training hinder widespread adoption. The study provides insights for manufacturers, policymakers, and agricultural stakeholders to enhance product quality, affordability, and accessibility, ultimately improving mechanization and sustainability in farming.