Vol. 7, Issue 1, Part I (2025)

This study investigates the impact of Virtual Reality (VR) on organizational culture and employee engagement within the context of a Corporate Metaverse. The studies explore how VR technology influences communication, collaboration, and socialization among employees, and its effects on organizational culture, employee satisfaction, and productivity.

The Corporate Metaverse is an emerging concept that refers to the integration of virtual reality (VR) technologies into organizational settings to create immersive and interactive virtual work environments. Through a mixed-methods approach, combining surveys, interviews, and case studies, this research investigates the effects of VR on organizational culture, including changes in leadership, teamwork, and innovation. Additionally, the study examines the impact of VR on employee engagement, including factors such as motivation, satisfaction, and retention.

The study has been done through the analysis of existing studies on the similar topic and three case studies has also been used to analyse the impact of virtual reality programmes on the set objectives. The findings of this study reveal that the Corporate Metaverse has the potential to transform organizational culture by enhancing collaboration, improving communication, and increasing employee engagement. The results also highlight the importance of leadership in employee training, and clear communication in ensuring a successful implementation of VR technologies in the workplace.

This research contributes to the existing body of knowledge by providing insights into the application of VR technologies in organizational settings, highlighting the benefits and challenges of implementing the Corporate Metaverse. The study's findings have significant implications for organizations seeking to leverage VR to enhance employee engagement, improve organizational culture, and drive business success.