Vol. 7, Issue 1, Part J (2025)

Augmented reality is the latest technological breakthrough that aids e-commerce in providing an online shopping experience equivalent in quality to offline shopping. These augmented reality shopping tools are changing online retail by offering interactive and immersive experiences. This way, the customer can see the products in their own life, allowing for better decision-making and minimizing doubt. This research states the impact of such technologies on consumer purchasing, including apps that give consumers the option to virtually try on clothes (e.g. AR filters), 3D modelling, and other tools. Utilizing the Technology Acceptance Model (TAM), the study examines the following dimensions: perceived usefulness of the technology, perceived ease of use of the technology, and perceived enjoyment of using the technology. This paper centres around the components and people that rendered online shopping using these AR devices possible. Responses from the respondents were collected using a structured questionnaire. Data so far come chiefly from 150 individuals. The results indicate that AR tools affect people to make the decision to purchase.