Vol. 7, Issue 1, Part L (2025)

The small business and entrepreneur digital first marketing playbook offers a practical and actionable guide for small businesses and entrepreneurs seeking to establish a strong and effective digital marketing presence. This playbook addresses the critical need for a “digital-first” approach in today’s competitive landscape, providing a step-by-step framework and strategic insights to navigate the complexities of online marketing. It outlines key digital channels, essential strategies, and practical tactics designed to drive growth, build brand awareness, and foster customer engagement for resource-constrained ventures. This playbook serves as an indispensable resource for entrepreneurs and small business owners looking to leverage the power of digital marketing to achieve sustainable success.