Vol. 7, Issue 1, Part M (2025)

This study explored the experiences and challenges faced by enterprise owners, how to overcome them and the strategies employed in the post-pandemic era. Employing qualitative research design, the study revealed challenges such as complex loan application process, preference for large businesses, and the limited options and advice for small businesses. Despite these challenges, entrepreneurs employed various strategies including resourceful adaptation and planning, early preparation, cost reduction and expense management, and leveraging social media for business promotion. The results provide valuable insights for financial institutions and policymakers, offering actionable recommendations to enhance the resilience and sustainability of the sector.