Vol. 7, Issue 1, Part N (2025)

A modern marketing strategy can’t be complete without social media marketing, as it helps increase a company’s earnings, boosts involvement with customers, and builds the brand’s visibility. The paper explores the results of current methods and trending ways within India by studying the effects social media marketing has on increasing sales and more visitors to websites. Researchers used secondary data analysis by looking at peer-reviewed journals and industry publications within a mixed-method approach. Since the paired sample t-test reveals a large impact size, social media projects have a major effect on how well the company performs. The study proves that social media content that encourages interaction has a big impact on how sales grow year after year. According to the ANOVA test, engagement rates are higher for certain types of material, proving that improving content strategy matters a lot. Based on the report, when brands use social media for marketing, consumers trust them more and become aware of them, which leads to higher conversion and revenue growth due to better user engagement. The report recommends using less expensive technology, introducing ethical regulations, and arranging social media instruction to help improve how India interacts with customers and optimizes its markets. Future research should analyze how social media marketing changes over a period of time and incorporate fresh data and monitoring to enhance Indian firms’ predictive models.