Vol. 7, Issue 2, Part D (2025)

Background: The integration of telemedicine into healthcare systems presents a transformative opportunity to enhance service delivery, particularly in high-density metropolitan areas. However, its adoption faces significant barriers. This study investigates the factors influencing the adoption intention of telemedicine services among healthcare stakeholders in a major metropolitan city.
Methods: A mixed-methods approach was employed, combining a quantitative survey based on the Unified Theory of Acceptance and Use of Technology (UTAUT) with qualitative insights from in-depth interviews. Data were collected from 107 respondents, including healthcare professionals and administrators, using a structured questionnaire and convenience sampling.
Results: Regression analysis revealed that Effort Expectancy (β=0.419, p<0.001) and attitude towards Using (β=0.242, P=0.020) were significant predictors of Behavioral Intention to adopt telemedicine. The model explained 57.7% of the variance in intention. ANOVA results indicated a significant difference in adoption intention based on geographic location (F=3.962, P=0.022), with urban respondents showing higher intention. Chi-square tests confirmed significant associations between location and perceived time savings (χ²=10.231, P=0.037), and between prior telemedicine experience and perceived time savings (χ²=33.531, p<0.001).
Conclusion: The findings underscore that the perceived ease of use and positive attitudes are critical drivers of telemedicine adoption. Disparities based on location and experience highlight the need for targeted interventions. Strategies focusing on user-friendly design, training programs, and awareness campaigns are essential to promote widespread adoption and leverage telemedicine for improved healthcare outcomes in metropolitan settings.