Vol. 7, Issue 2, Part E (2025)

Global markets are undergoing major transformations, making promotion essential for organizations striving to grow and survive in a highly competitive environment. Through promotional activities, companies enhance organizational efficiency, create customer value, and foster loyalty.
Given ongoing scientific progress, technological advancements, and intense market competition, organizations increasingly recognize promotion as a vital tool for accessing new products, markets, and technologies. This contributes to higher productivity, ensuring sustainability and growth.
The study examines the impact of promotion on sales increase, hypothesizing a statistically significant relationship between promotion and marketing efficiency. Promotion serves as a key bridge between institutions and consumers, building mutual trust and ultimately driving sales growth.