Vol. 7, Issue 2, Part I (2025)

E-commerce has developed vastly in India. FMCG products, grocery items, soft drinks, clothing, mobile phones, computers, and electronic items are now sold through online shopping platforms. Manufacturers produce the goods and sell them directly to ultimate consumers via online shopping. In 1995, e-commerce entered India and began capturing the market. Not only towns but also villages are now supplied by platforms such as Amazon.in and Flipkart.com. Jewellery, the latest models of mobile phones, laptops, and desktop computers are all sold through online shopping. New film releases are available on streaming services like Netflix, Amazon Prime, Jio, and Sun Direct, accessible through online platforms. Theatre tickets, railway tickets, government and private bus tickets, and medicines are also sold online. The variety of products and reduced waiting time are advantages that are not possible through offline shopping. Book companies also sell their products through online platforms.