Vol. 7, Issue 2, Part J (2025)

Customer awareness is important when purchasing products. Customers consider product quality, brand, packaging. First, customers sign in to an online shopping website; after signing in, they buy products. Customers are informed about the features of the products they purchase. Price is a key factor for convenience, making it easier for customers to buy products through online shopping. When prices are reasonable, buyers are more willing to make purchases. Currently, grocery items, FMCG products, and A to Z products are being purchased through online shopping. Online shopping companies deliver products across India. When customers order a product at a reasonable price, it is promptly delivered to their address within 1 to 3 days throughout India. If customers wish to cancel an order, they can provide reasons, and the payment is refunded within 1 to 3 days. Manufacturers can easily sell products across India, ensuring the availability of products, sharing product features, and advertising effectively. As a result, manufacturers gain profits. In case of defective or incorrect products, customers can easily return the items to the delivery agent. Since 1995, there has been vast development in online shopping in India. Companies like Amazon.in, Flipkart.com, Amazon.com, Walmart.com, Jiomart.com, and Meesho.com have established a strong presence in the Indian market. Manufacturers can now sell products all over India.