Vol. 7, Issue 2, Part M (2025)

This study looked at the several things that affect rural women's investment choices in the Kodagu area of Karnataka. It focused on things like financial literacy, understanding of investments, family, socioeconomic status, and societal norms. Financial literacy and education are very important because they give women the tools they need to look into a variety of safe and risky investment possibilities. Researchers are starting to write down these things about how women make financial decisions since there are so many things that affect how people invest, such as peer pressure and how they see risk and confidence. But there isn't enough scholarly study on the social and psychological factors that affect rural women's financial decisions. To best represent the work in the home-based network model, this study used exploratory and descriptive social research and collected primary data from 200 rural women who were chosen by convenience sampling in the five taluks of Kodagu district: Madikeri, Somwarpet, Virajpet, Kushalanagar, and Ponnampet. The interdisciplinary study approach uses a mixed sampling strategy to look at how social factors affect people's abilities from multiple points of view and experiences. However, the results only highlight a few elements that affect investment decisions. Overall, the results show that socioeconomic status and financial literacy have a big effect on how people invest. However, psychological and family normative social factors, as well as community normative social factors, also have a big effect on women's economic empowerment by either helping or hindering their full growth. The research's results suggest that communities should help each other, that there should be established financial support networks, that there should be training programs, and that people should learn about money.