Vol. 8, Issue 1, Part A (2026)

This study analyses the socio-economic profile, operational practices, and business growth strategies of cotton input dealers using primary data collected from 90 respondents. Percentage analysis and chi-square tests were employed to assess dealer characteristics, challenges, and the association between management practices and business growth strategies. The results show that most dealers are experienced and possess graduate-level education. Credit management is identified as the major challenge, while bulk purchasing and price adjustment are the dominant operational strategies. Enhancing customer relations emerged as the primary business growth strategy. The chi-square analysis reveals a significant relationship between inventory management, price fluctuation strategies, technological updating, complaint handling practices, and business growth strategies. The study concludes that efficient operational management and customer-focused practices play a crucial role in the sustainable growth of cotton input dealers and the overall effectiveness of the cotton value chain.