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International Journal of Research in Management
Peer Reviewed Journal

Vol. 8, Issue 1, Part A (2026)

S. No. Title and Authors Name
1
You post and I will visit: The contrasting role of perceived risk in measuring the impact of homophily and source credibility in adoption of user generated content in context of hospitality services
Kusam Ahir and Sanjeev Kumar Sharma
Int. J. Res. Manage., 2026; 8(1): 01-05
Abstract  |   Download  |   Country: India  |  File Size: (352 KB)  |  85 Views 43 Downloads
2
A study on the operational practices of cotton input dealers and their association with business growth strategies
Vandankumar M Patel and Dheeraj Pandey
Int. J. Res. Manage., 2026; 8(1): 06-10
Abstract  |   Download  |   Country: India  |  File Size: (353 KB)  |  62 Views 27 Downloads
3
Why strategic initiatives fail: A post-implementation analysis of AI-Augmented decision making
Ayush Shukla, Navendu Jalan and Aayush Doshi
Int. J. Res. Manage., 2026; 8(1): 11-19
Abstract  |   Download  |   Country: India  |  File Size: (951 KB)  |  86 Views 25 Downloads
4
A study on employee perception towards organizational justice in IT companies
Priyanka Sachin Jadhav, Arpita Singh, Poonam Shripad Vatharkar, Varsha Murhe and Dipali Sadashiv Patil
Int. J. Res. Manage., 2026; 8(1): 20-29
Abstract  |   Download  |   Country: India  |  File Size: (429 KB)  |  44 Views 17 Downloads
5
Marketing mix rebuilding for the age of generative AI: From 7P to 7G marketing mix model
Nektarios Makrydakis, Dimitris Spiliotopoulos, Christos Michalakelis and Afroditi Lymperi
Int. J. Res. Manage., 2026; 8(1): 30-41
Abstract  |   Download  |   Country: Greece  |  File Size: (856 KB)  |  49 Views 14 Downloads